Real Businesses. Real Numbers.
No vanity metrics. No cherry-picked stats. Every result on this page is verified, measured, and tied directly to revenue.
GR Bucket Biryani
From Local Favourite to Coventry's Most-Searched Biryani Spot
+176%
Google Maps Discovery
2,100 → 5,800 monthly searches
+147%
Online Orders
85 → 210 orders per month
221
Google Reviews
Up from 142 (4.5★)
+94%
Digital Revenue
Revenue from online channels
GR Bucket Biryani had a loyal local following through word-of-mouth, but their digital presence didn't match the quality of the food. Their Google Business Profile was half-filled. Missing categories, no posting cadence, and dozens of customer reviews going unanswered. They weren't ranking for any of the searches that drive footfall in Coventry. Online orders were trickling in, but there was no system behind it.
Google Business Profile Overhaul
Full profile rebuild. Proper categories, weekly Google Posts, a photo strategy that showed the food at its best, and a review response system across every listing.
Local SEO Engine
Targeted the searches that actually drive restaurant visits: "biryani coventry", "indian food delivery coventry", "best biryani near me". Built citation consistency across 35+ directories.
Social Media Strategy
Built an Instagram content calendar around food photography, behind-the-kitchen reels, and customer stories. Gave the team a repeatable system they could run themselves.
Online Ordering Optimisation
Simplified the digital ordering flow. Clearer menu structure, faster checkout, and automated follow-up that turned first-time orders into regulars.
“Novrex completely changed how we show up online. Within weeks we were getting orders from people who'd never heard of us before. The system they built runs itself now.”
Owner
GR Bucket Biryani
More Results
Every Client. Every Number.
RGS Carpentry
Fully booked 6 weeks out with higher-value projects
+367%
Qualified Enquiries
6 → 28 per month
+133%
Avg. Project Value
£1,200 → £2,800
+412%
Website Traffic
90 → 461 monthly visitors
7.2%
Website Conversion
New site, built from scratch
RGS Carpentry was getting all their work through word-of-mouth and the odd Facebook post. No website, no online presence at all, and an inconsistent pipeline. Some months were packed, others were dead. The jobs they did get were often price-shoppers, not the bespoke kitchen and fitted furniture clients they wanted.
Portfolio Website
Built a conversion-focused site around their best project photos. Clear service pages, a quote request form, and a portfolio that sells the quality of the work before the first phone call.
Local SEO
Optimised the site for "carpenter near me", "bespoke joinery surrey", "fitted wardrobes". Built citation consistency across local directories and trade listing sites.
Before/After Content
Created a system for capturing before-and-after shots on every job. These fed the website portfolio and Instagram. Each completed job became marketing for the next one.
Quote Process Redesign
Replaced the "call for a quote" approach with a structured enquiry form that pre-qualifies leads. Filters out tyre-kickers and surfaces serious clients with real budgets.
“I used to chase work. Now I'm turning it down. The website alone has paid for itself ten times over. I'm getting the exact kind of jobs I actually want to do.”
Owner
RGS Carpentry
Knight Automotive
From word-of-mouth only to a fully booked workshop with online bookings
+94%
Monthly Bookings
95 → 184 per month
+220%
Website Traffic
480 → 1,540 monthly visitors
+156%
Online Bookings
32 → 82 per month
+78%
Monthly Revenue
Tracked from online sources
Knight Automotive had a solid reputation with existing customers, but no online presence to speak of. No website worth visiting, no way to book online, and zero visibility in local search. They were relying entirely on drive-by traffic and word-of-mouth while new customers were going to Halfords and Kwik Fit because those are the names that show up when you search.
Service-Focused Website
Built a clean, fast website structured around their core services: MOTs, full servicing, brake repairs, diagnostics. Each service page was optimised to rank locally and convert visitors into bookings.
Local SEO
Targeted "MOT near me", "car service Surrey", "brake repair". Built citation consistency across directories and a content strategy around common service questions people actually search for.
Online Booking System
Replaced the phone-only booking with an online system that lets customers book MOTs, services, and repairs directly. Reduced no-shows with automated reminders.
Customer Retention System
Built automated service reminders via email and SMS. MOT due dates, annual service follow-ups, and seasonal checks. Turns one-time visitors into repeat customers without the team lifting a finger.
“The online booking changed everything. We used to spend half the day on the phone. Now customers book themselves in and we just focus on the work.”
Owner
Knight Automotive
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